[REBLOG] The Bouba/Kiki effect

This post was reblogged from Futility Closet. It was originally written on 22 May, 2011 by Greg Ross. View the original article here.


In 2001, USCD psychologist Vilayanur Ramachandran presented these shapes to American undergraduates and to Tamil speakers in India. He asked, “Which of these shapes is bouba and which is kiki?” Around 98% of the respondents assigned the name kiki to the spiky shape and bouba to the curvy one.

Psychologist Wolfgang Köhler had found a similar effect in 1929 using the words baluba and takete. “This result suggests that the human brain is somehow able to to extract abstract properties from the shapes and sounds,” Ramachandran wrote, “for example, the property of jaggedness embodied in both the pointy drawing and the harsh sound of kiki.”

DO NOT try these at home!

Chemical reactions can be so fun. For example, Mg + HCl:

Sodium, potassium, rubidium, and caesium are known as Alkali metals. They can be found on the leftmost column of the Periodic Table. These elements are extremely reactive since they only have one electron to lose.

This is the reaction of rubidium, then caesium, in water:

If you have any other crazy chemical reactions, drop off a comment!


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