[REBLOG] The Bouba/Kiki effect

This post was reblogged from Futility Closet. It was originally written on 22 May, 2011 by Greg Ross. View the original article here.


In 2001, USCD psychologist Vilayanur Ramachandran presented these shapes to American undergraduates and to Tamil speakers in India. He asked, “Which of these shapes is bouba and which is kiki?” Around 98% of the respondents assigned the name kiki to the spiky shape and bouba to the curvy one.

Psychologist Wolfgang Köhler had found a similar effect in 1929 using the words baluba and takete. “This result suggests that the human brain is somehow able to to extract abstract properties from the shapes and sounds,” Ramachandran wrote, “for example, the property of jaggedness embodied in both the pointy drawing and the harsh sound of kiki.”

List of Swear Words in Base64 Language

For those of you who have no idea what base64 is, it’s basically a standarized code. How it is formed is that when you input a string, the program puts your input through a rule of how it’s going to be modified. The output, then, is the input put through the rule.

I don’t quite understand it yet, but here’s some swear words in base64:

  • A** – YXNz (Yix-naz)
  • D*** (not really too much of a swear word now) – ZGFtbg== (Zig-fit-bag)
  • F*** – ZnVjaw== (Zinv-jaw)
  • Hell (not really to much of a swear word now) – aGVsbA== (Ags-ba)
  • Negro (no idea if it’s a swear word or not) – bmVncm8= (Benv-cem)

My favorite is the F-word since it’s the easiest to say. Keep updated guys!